Leaflet for Nortrail Aberdeen

Aberdeen City Council has produced a preliminary leaflet, introducing Nortrail in Aberdeen. Comments would be gratefully received.

As part of the marketing strategy for Nortrail Aberdeen, a leaflet has been printed and also published on the councils website

http://www.aberdeencity.gov.uk/acc_data/service/cd_nortrail.asp

The aim of this leaflet is to raise awareness within the City about the trail and encourage people to use it!

The target groups range from school children and hikers to local businesses and community support groups. The challenge has been to provide enough information to make it clear what the project is and why it has a broad appeal, whilst keeping the total amount of text to a minimum.

Key Messages the leaflet should put accross

It's a great resource on your doorstep

Different walks are available to suit all abilities

Things to see and do for everyone

Still developing the trail – more attractions planned

Part of wider project – The North Sea Trail.

The following specifications were drawn up to ensure that the correct information was put accross in a user friendly format.

Specifications

Front page must be attractive and exciting with clear text

Major attractions should be listed and numbered on map

Information must not go out of date

include information about funding from Interreg IIIB

Good quality images and maps are essential

Publicise existing leaflets on coastal wildlife

Publicise adjacent Trail in Aberdeenshire

Include essential contact details

Include Nortrail Logo, EU flag, Interreg Logo and Council Logo

Credit other funders and partners

Reference responsible access and safety

Add a publication date

Indicate distances, slopes and path surface type on map to allow users to decide which section is best for them.

Indicate parking and toilet locations

List railway and bus links

Use contrasting tones/colours

Sans-serif fonts are more legible when character size is small

Monospaced fonts rather than proportionally spaced fonts

No italics

A distribution list is being drawn up in order to maximise the awareness of the project within the city. A new leaflet is planned in 2005 which will also be marketed outside the city and internationally.

All comments on this leaflet would be gratefully received.